Monday, 24 January 2022

Why Your Business Should Have a Digital Marketing Strategy

During lock down I started my online cooking classes. It took a lot of preparing, planning and executing to get every thing in order. From planning the classes, testing recipes and getting all the equipment was just the beginning. Next I had to create a the business plan, do market research  and plan a budget. These are not the only things that are required, to target the right niche and understand your business a digital marketing strategy is very important to make your business survive in these tough times.

A digital marketing strategy highlights the specific goals that you want to achieve from your digital channels and provides a sense of direction for those activities. Without a strategy, efforts are meaningless and there’s no real way to understand your performance. I have teamed up with an SEO agency in Hertfordshire to explain why your business needs one.

Understanding the Competition

Healthy competition is great for business as it creates opportunities to learn and grow. By carrying out research on your competitors you can look at what they are doing to take your own learnings, fill in the gaps and improve on your performance. That might be content ideas that drive traffic and those that don't perform so well. On the SERP in particular, you can use your competitors to see what content Google favours and that visitors want to see.

Improve Efficiency

Monitoring and investigating how your budget is spent can help you to increase your ROI and get more bang for your buck. It's simple enough, without monitoring you won’t have a clue as to how well you’re doing. There are many tools out there that can help you keep an eye on this such as Google Analytics that allows you to track your conversions and revenue. You can even drill down to find out which channels are performing the best and identify problem areas that need to be addressed.

Understand Your Customer Better

Reviewing analytics can also help you to better understand your customers, what they love and do more of it to bring in additional revenue. Again, this is all information that you can access through analytics tools that allow you to see where your customers are spending their time and where they are “bouncing” off. This can help to boost customer satisfaction and user experience which is more than likely to be rewarded by Google and other search engines.

Starting up a business needs a lot of thought and planning and if executed properly and methodically it can pay off. Do lots of research and plan accordingly. Have you ever thought to start up your own business? Do share your any useful tips you may have  in the comments below.

**collaborative post.


  1. There is definitely a lot to think about when it comes to the digital side of things especially as social media continues to evolve! When I started blogging it was just Facebook and Twitter, now there is Instagram and all its functions, Snapchat, TikTok and lord knows what next x

  2. It is lovely to dream about having your own business, but it is a lot of hard work and planning before you can even get it out there and start promoting

  3. I can imagine it is so important to get your marketing strategy for any business.

  4. You can have success up to a point by just an ad hoc approach but I have seen time and time again how a planned approach makes such a difference.

  5. I agree with using a digital marketing strategy. I find social media useful too to promote my blog.

  6. This is really helpful. I need to find ways of monitoring my time efficiency and also look at my customers and identify current needs as they are constantly changing.

  7. Great tips! So much conflicting information out there about it. I think my biggest issue in the past was trying to do everything. Rather than focusing on one aspect at a time.


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